The plant-based, microplastic-tested bottled water built to be reused.
We are not a water company.
We are a problem-solving company that happens to sell water.
Bottled water companies source the best water they can and put it in whichever bottle exists. We weren’t satisfied with the bottles that existed, so we built a new one first, then found the best water we could to fill it.
The drive that started it
In 2015, Jayden pulled into a petrol station on a drive from Auckland to Wellington, out of water. Four fridges of it, all sold on purity, all in plastic made from oil. He could not get past the questions: why does this require creating something that outlives me, why is 750ml five dollars when it is cents from the tap, and where is this water even from. That seven-hour drive set the next ten years.
The failure that mattered
The first attempt failed. anew®’s first bottle was compostable, designed to break down in 27 days, faster than an orange peel. anew® built collection boxes engraved “This is not a bin”, six compost sites across New Zealand, two of which became urban farms growing organic food and feeding families. It worked, but only in New Zealand. Every other market failed on infrastructure.
Jayden killed the product he loved, with one new rule: it cannot depend on infrastructure that does not exist yet. It has to work in the world as it is, in every market, on the day it lands.
Compostable stopped being the goal. A bottle designed to be kept became the goal. Reuse is the best form of recycling we can do.
The bottle
Plant-based renewable feedstocks instead of oil. Bottle and cap both. Not glass. Not aluminium. Not steel. Not petroleum-based plastic. Dishwasher safe, designed to be refilled, independently tested with no microplastics detected, made without BPA, BPS and other bisphenols, PFAS, phthalates and nonylphenol. Carbon negative to produce.
Most customers get months out of theirs. Plenty get years. The most common feedback is that they lose it before it gives in.
What anew® is made without
No microplastics detected: independently tested after a long, rough journey
Carbon negative to produce, per Edge Impact’s lifecycle assessment
Made without BPA, BPS and other bisphenols
Made without PFAS, phthalates and nonylphenol
No oil-based plastic. No glass. No aluminium liner. No hidden seal.
Naturally alkaline at pH 9.2 — no ionisation, no additives
The water
The bottle took years. So did the water. The standard was simple: the best natural source we could find. Not the easiest, not the closest, not one that needed reverse osmosis or additives to be good enough.
A lot of bottled water is filtered by reverse osmosis, which takes the minerals out, lowers the pH, then adds minerals back afterwards. We wanted a source that didn’t need any of that, with its own natural balance of minerals.
In New Zealand, that’s a private well, naturally alkaline, leaving the ground at pH 9.2 with no treatment, no ionisation, nothing added. Most alkaline waters raise their pH with baking soda. This one does not need to.
In Australia, we are still looking for a source we are proud of. New Zealand water ships in the meantime.
The mission
Take the health and environmental compromise out of a bottle of water, and keep taking it out until there is none left.
Questions people ask
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Do anew® bottles shed microplastics?
Independent lab testing found no microplastics detected in water from anew® bottles. The full report is on our test results page. Plastic bottles, glass bottles (via the lid) and aluminium bottles (which are lined with plastic) have been shown to shed microplastics.
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Is this just another bottle?
Around one million plastic bottles are sold around the world every minute, most of them made from oil and used once. The anew® bottle tackles some of the main environmental and health problems other bottles present: finite resources, high carbon footprints, known chemicals of concern and single use.
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Is this greenwashing?
No. Our bottle is made from renewable plant-based feedstocks rather than fossil fuels. It’s reusable, and we sell it into the single-use market to help people make that switch. When bottles are returned, we make them into new bottles. The bottle and cap are the same material, so the whole product is mono-material. We think it’s the most sustainable option available right now, and we keep developing improvements and new materials as the technology catches up.
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Are you just adding more bottles to the world?
No. By offering a reusable option, we hope to see fewer bottles in the world. It’s a choice away from single-use, finite-resource bottles and from exposure to microplastics, BPA, BPS and PFAS.
anew® is a water bottle made entirely from renewable, plant-based materials designed with circularity in mind. Rinse, reuse, repeat.